Freego Wins the 2025 China New Consumption Excellent Brand Award!

2026-01-22
Times:29
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On January 19, 2026, the iiMedia New Consumption Festival and the Award Ceremony of the 2025 China National Goods Consumption Brands Top 500 were grandly held in Guangzhou. Relying on continuous product innovation, a solid quality system and outstanding user reputation, Freego stood out from numerous brands and was honored with the "2025 China New Consumption Excellent Brand Award", demonstrating its strong strength in deeply cultivating the disposable travel supplies track with tangible achievements.



As a globally authoritative third-party data institution, iiMedia Research relies on its independently developed "China Mobile Internet Big Data Mining and Analysis System (CMDAS)" and adopts a multi-dimensional comprehensive evaluation system to conduct in-depth assessments based on multiple indicators such as enterprise basic strength, revenue scale, brand popularity and innovation capability. Renowned for its objectivity and fairness, this selection not only highly affirms Freegos brand development achievements in 2025, but also highlights its leading position in the disposable travel supplies industry.



Twenty Years of Focus: Building a "Heartfelt" Disposable Underwear Brand

Freegos growth history has long been deeply bound to the development history of Chinas disposable underwear industry. Since launching its branding operation in 2003, Freego has focused on the disposable travel supplies field for more than 20 years. Over the long period, many trends have risen and faded, but Freego has always rooted itself in the original aspiration of "making travel easier and more reassuring". This enduring vitality stems from the brands adherence to two "in-depth cultivations":


In-depth Channel Cultivation

Freego has laid out omni-channels online and offline for more than 20 years. It not only holds an important position on platforms such as Tmall and JD.com, but also maintains stable cooperation with world-renowned chain supermarkets such as Walmart, AEON and Mannings for more than a decade. The extensive coverage of physical channels is the most intuitive manifestation of brand strength and consumer trust.



In-depth Reputation Cultivation

The brand firmly believes that products are the best spokespersons. More than 20 years of market tempering have accumulated a profound user reputation foundation for Freego, making it a "worry-free choice without hesitation" for many people.



Defining Standards: Building a Quality Moat with Hard Strength

A true industry leader is never content with following, but dares to set benchmarks. Freegos pursuit of quality has long surpassed "qualified" and moved towards "defining excellence".
  • Standard Setter
: In 2019, Freego took the lead in formulating the group standard for "Disposable Underwear" (TCTES 1020-2019), taking the lead in ending the history of no unified high standards in the industry. This standard is significantly stricter than the national standards at that time in many aspects such as hygiene indicators and product grades, promoting the quality upgrade of the entire industry.
  • Honors Witness Strength

: 2025 has become a "year of quality certification" for Freego:March: Rated as a "3.15 National Enterprise for Integrity Commitment in Product and Service Quality"; July: Won the highest-level "Five-Star Environmental Factory" title awarded by the China Nonwovens & Industrial Textiles Association; November: Awarded the "2025 Made in China · Consumer Trusted Brand". In frequent random inspections by market supervision and administration bureaus at all levels across the country, Freego products have always maintained a 100% qualified rate.



Rooted in Reality, Looking at the Stars: Freegos New Chapter in 2026
Freego does not indulge in illusions about scale, nor chase empty marketing hype. The past 20 years of Freego have been 20 years of striving for excellence in one thing — only by rooting in the "deep soil" of product R&D and consolidating the "root system" of quality control can we grow the "branches and leaves" of an evergreen brand and finally harvest the "flowers" of user praise.
Stepping into 2026, Freego will continue to maintain this vigorous and tenacious vitality. Root deeper downward; grow more vigorously upward. We believe in the power of focus and sincerity. Freego looks forward to welcoming the next peaceful, convenient and beautiful bloom together with all consumers and partners.

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