Recently, a delegation from the College of Humanities and Communication of Jiageng University, comprising Vice Dean Deng Wei, Advertising Department Director Chen Dongxing, and Full-time Teacher Xu Yang, conducted an in-depth research visit to Xiamen Youpai New Life Technology Co., Ltd. The companys Chairman, Lin Jian, and Vice President, Liao Weifu, warmly received the delegation and provided detailed introductions to the companys development history, business scope, and future plans.

Vice Dean Deng Wei Presenting a Souvenir to Chairman Lin Jian of Xiamen Youpai

Xiamen Youpai New Life Technology Co., Ltd., a leading enterprise in the disposable daily necessities sector, has been deeply rooted in the industry for over 30 years, upholding "innovation as the foundation for enterprise survival" as its core principle. Leveraging its diversified business layout, the company has established stable cooperative relationships with major chain supermarkets such as Walmart, CR Vanguard, Mannings, FamilyMart, and 7-Eleven. Notably, in 2019, it took the lead in formulating the group standard for disposable underwear, filling a gap in domestic industry regulations for this product.

This research visit aimed to strengthen university-enterprise cooperation, creating more employment opportunities for students majoring in Advertising. Furthermore, both parties held in-depth discussions on the trending topic of AI empowerment, seeking to explore an innovative development path integrating industry, academia, and research within the new technological wave.

Vice Dean Deng Wei expressed that the visit to Xiamen Youpai was driven by a keen insight into industry dynamics and a high concern for student employment prospects. She hopes this visit will build a bridge for communication with leading industry enterprises, providing students with more job opportunities and guiding the direction for cultivating advertising professionals. Moving forward, the program will continue to adjust its curriculum based on enterprise needs, optimize teaching content, improve the quality of talent cultivation, and actively organize students to participate in corporate practical projects. This will allow students to gain experience and enhance their comprehensive abilities in practice, laying a solid foundation for their future careers.

Chairman Lin Jian of Xiamen Youpai Introducing the Companys Development History to Vice Dean Deng Wei and Her Delegation

Chairman Lin Jian of Xiamen Youpai New Life Technology Co., Ltd. stated that as the companys business scale continues to expand, the demand for talents in advertising planning, new media operations, and marketing is consistently growing. Over the years, Xiamen Youpai has always been committed to fulfilling its corporate social responsibility and wishes to give back to society by providing internship and employment opportunities for more outstanding students. This aims to help students enhance their capabilities through practice, achieving a seamless transition from campus to the workplace.

Advertising Department Director Chen Dongxing also introduced the programs cutting-edge research achievements in areas such as AI-empowered advertising creativity and content production. The Advertising program has already established an AI laboratory, enabling the personalized customization of corporate advertising content. By pushing tailored advertising content based on different consumers interests and behavioral characteristics, it enhances consumer experience and engagement. Additionally, AI technology can be utilized to analyze consumer big data, accurately grasp market demand, and optimize product development directions. In the advertising placement stage, AI algorithms can intelligently match advertising resources, improving the effectiveness and conversion rates of advertisements.