Recently, Xiamen Youpai New Life Technology Co., Ltd. (referred to as "Xiamen Youpai") officially signed a contract to settle in Qizhidao Sci-Tech Innovation Space. With 30 years of industry accumulation, Xiamen Youpai’s Freego brand has maintained a leading domestic market share. Through this cooperation, Xiamen Youpai will leverage the platform’s professional sci-tech innovation management services to improve corporate innovation efficiency, accelerate the iteration of new products and technologies, and further enhance brand awareness and market share.
Technological Innovation-Driven, Building the No.1 Brand of Disposable Underpants
Freego is an independent brand founded by Xiamen Youpai in 2005. Adhering to the concept of "Perfecting Disposable Underpants", it strictly controls every link from raw material intake and production to finished product inspection, ensuring each pair of underpants brings users peace of mind. It is committed to becoming the top brand in the disposable underpants sector. As early as 2018, the monthly sales of Freego disposable underpants in its Tmall flagship store exceeded 1 million yuan.
△Freego Disposable Underpants
Xiamen Youpai has always adhered to the principle that "innovation is the foundation of corporate survival". It has invested nearly 10 million yuan in R&D and recruited expert talents from across the country. Based on years of continuous innovation, Xiamen Youpai has achieved a series of technological achievements. In 2017, it took the lead in introducing washing and drying equipment, launching the nation’s first series of disposable underpants featuring "100% cotton washed and high-temperature dried". In 2021, it pioneered the industry’s automatic pants rolling machine. The R&D and innovation of this machine advanced the production of disposable underpants further towards full automation, not only solving potential hygiene issues caused by manual auxiliary packaging but also greatly optimizing production capacity—improving production efficiency by 30% and saving at least 3.5 million yuan in production costs annually. The company has built multiple factories in China and Bangladesh, with an annual total output exceeding 100 million pieces, meeting the ever-expanding market demand.
△Youpai’s Factory in Xiamen
△Disposable Underpants EO Sterilization Room
Qizhidao platform data shows that to date, Xiamen Youpai has accumulated hundreds of intellectual property achievements, including 52 patent applications. It has also obtained multiple qualifications and honors such as National High-Tech Enterprise, Provincial Specialized, Refined, Characteristic and Innovative Enterprise, and Provincial Contract-Observing and Credit-Reliable Enterprise. The "Freego" brand has been rated as a Fujian Famous Trademark and Xiamen Famous Trademark, and has successively obtained international trademark registration certificates in more than a dozen countries including Japan, the United Kingdom, France, Germany, and Italy. In addition, the company took the lead in formulating the group standard for disposable underpants in 2019, filling the gap in domestic industry norms for such products.
△Partial Corporate Honors
Digital Empowerment, Consolidating Core Competitiveness
In terms of horizontal business expansion, Xiamen Youpai has successively launched multiple disposable product brands such as Lvzu (Traveler), Roufumian (Soft Cotton), Qing Song Gao Bai (Easy Confession), Lv Zhe Liang Pin (Traveler’s Good Products), and Lan Chong Mi Ma (Lazy Bug Code). Together with its star brand Freego, they form a rich corporate brand matrix. Product categories include: disposable underpants, facial tissues, disposable bedding sets (three-piece), disposable bath towels, disposable towels, disposable socks, maternity underpants, nursing pads, diapers, and baby dual-purpose wet and dry tissues. In the disposable products sector, it holds a leading domestic market share. All products have passed strict audits and factory inspections by third-party institutions or customers such as Bureau Veritas (France), SGS, Auchan, and AEON Japan. It is a long-term high-quality partner of large chain supermarkets including Wal-mart, CR Vanguard, Mannings, AEON, Auchan Retail China, Rainbow Department Store, Family Mart, and 7-Eleven.
△Display of Corporate Flagship Products
In recent years, with the rise of the "outdoor fever" trend, many brands have successively entered the disposable products field, leading to increasingly fierce market competition. Xiamen Youpai has taken the initiative to launch digital and intelligent upgrades for technological innovation, aiming to capture consumers with more diverse products and more comfortable experiences.
Through this cooperation, Xiamen Youpai will leverage the platform’s multiple functions such as sci-tech innovation intelligence, R&D project management, and intellectual property maintenance to comprehensively promote the construction of its digital R&D system. The Sci-Tech Innovation Space boasts massive information including 480 million global journal papers, 178 million patents, and over 9 million technological achievements. Xiamen Youpai can timely access cutting-edge global technological intelligence, gain insights into various segmented needs of young consumers, and ensure the accuracy of R&D directions and the transformation efficiency of sci-tech achievements. With the help of the Sci-Tech Innovation Space’s AI large model technology, it can efficiently match and connect resources such as talents, technologies, and equipment required for R&D, further improving corporate innovation efficiency. Through full-process R&D empowerment, Youpai will consolidate its core competitiveness with digital strength, continuously enhance brand awareness and market share, and create more leading brands in the disposable products sector.
2024-01-12
Times：31 
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